Now is a great time to start your insurance blog. There’s no better way to stand out from the glut of agents trying to make an impression and convince a customer that it’s dedication to the highest quality, integrity, and delivering the best service — not the lowest price — that matters. Here’s seven tips to help you get started:
1) Write naturally. As you write your insurance blog, imagine you’re speaking to someone. Try to keep your sentences and paragraphs short. Avoid bombast and big words when small words work just as well.
2) Use subheads or at least boldface the lead sentences of your paragraphs, as I’ve done here. This helps the reader organize your text visually. Using bullet points for lists and numbering longer lists helps you and the reader stay organized.
3) Each time you write a blog post, pick a topic and stay on subject. You don’t need to write about insurance or risk management in every post. Write about what interests you, though you probably want to find a way to connect your interest to your profession.
4) Pick a schedule and try to stick to it. This will help you be more productive and readers appreciate predictability. Too many bloggers — not just insurance bloggers — post feverishly their first few weeks then drop out of sight for months or even years. If you’re not sure what you can commit to, set a modest schedule, at least at first. If you hit your target for a while — maybe you’re posting monthly —you may gain confidence and want to increase your posts, especially if you begin to enjoy the fruits of your labor.
5) Create an editorial calendar or a list of topics to write about in advance. This will help you stay on schedule. You can always deviate from it if something else inspires you.
6) Read, read, read. Or if you’re a visual person, watch, watch, watch. In any case, stay informed and learn all the time about your profession and what you blog about.
7) Finally, think of how writing an effective blog post is like writing an effective ad.
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